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Peeps To Get Their Own Store

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Jul 13, 2009 12:52 am US/Eastern

Peeps To Get Their Own Store

Candy Proving To Be Growth Industry In Recession

OXON HILL, Md. (AP) ― The pastel marshmallow candies known as Peeps have a devoted cult following. They've participated in science experiments, survived battles with microwaves and inspired avant-garde art.

Now, they're going to have their own store. The first Peeps & Co. store is scheduled to open in November in Maryland.

A spokeswoman for Peeps parent company Just Born says the store will sell a variety of Peeps paraphernalia including T-shirts; plush Peeps in chick and bunny shapes; Peeps pillows, pens and key chains; and Peeps china.

Candy has turned into a growth industry in the recession. Market research firm Mintel says sugar confectionary sales grew an estimated 4.3 percent to $2.1 billion last year after flatlining for several years.

(© 2009 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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