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Ad Agency Drops GoDaddy Super Bowl Account

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Jan 16, 2007 6:51 am US/Eastern

Ad Agency Drops GoDaddy Super Bowl Account

MADISON, Wis. (AP) ―

Click to enlarge 1 of 1: Shine Advertising will only say that "creative differences" caused it to back away from the high-profile assignment. (File)
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A Madison ad agency is dropping its contract to produce Super Bowl commercials for GoDaddy.com.

Shine Advertising will only say that "creative differences" caused it to back away from the high-profile assignment.

GoDaddy says it's the world's largest registrar of Internet domain names. Its last two Super Bowl ads were sexually suggestive. It wants to continue testing the network censors in its ads.

When Shine won the GoDaddy account over agencies in New York and Los Angeles last month, the Madison agency said the campaign would follow "in the GoDaddy tradition" and would be fun, sexy and slightly inappropriate.

GoDaddy won't say either, specifically why the two have parted ways.