Jul 8, 2008 12:47 pm US/Eastern
Philadelphia Magazine: Terrain
What do women want? It's an age old question that has never been fully answered.
But according to Philadelphia Magazine, one Chestnut Hill man may be on to something with a new business venture in Delaware County. CBS 3 anchor Liz Keptner reports.
The title on the cover of Philadelphia Magazine is provocative. "Urban Outfitters Secret Plan to Seduce Women".
Inside the July issue readers will find the story of businessman Dick Hayne. Hayne is the founder of Urban Outfitters, Free People, Anthropologie and now his latest venture, Terrain located in Glen Mills.
Here's how customer Joanna Phelan of Villanova describes the garden center, "They've got gorgeous, gorgeous arrangements and ideas."
Terrain's Creative Director Greg Lehmkuhl says Terrain is Hayne's next logical business step.
"Urban Outfitters is about dating and Anthropologie is about settling down and nesting and this takes it one step further than that, it's really about creating your own personal taste with your own taste level," says Greg.
"There's everything here, not just the plants but the decorating, the pots, the statues, everything that's why I like to come here," said Astom mom Andrea Locke as she shopped with her two children.
"It's less of a garden center and more of interior design for gardens I think," said Phelan.
So what kind of woman comes to Terrain?
"She's perhaps seen the world or had a desire to, well read, I think she has a desire to look for the other things in life," says Lehmkuhl.
Terrain's meandering oasis of flowers, garden accessories and luxury home items is designed to keep women happy every step of the way.
Lehmkuhl says, "Around every corner there's a new thing to experience."
Even a soothing spot for the well-heeled woman to rest her feet and sip a vanilla orange latte.
"We want them to stay as long as they feel comfortable, and as long as they are being inspired. So a cafe was a natural extension of that," said Lehmkuhl.
Officially Terrain's name is "Terrain at Styers". It was at this location that the long respected J. Franklin Styer Nurseries operated for more than a century, filling peonie flower orders for the White House and winning Flower Show ribbons year after year.
You can read more about Dick Hayne and the creation of Terrain at Styers in the July issue of Philadelphia Magazine.
