Jun 23, 2009 1:12 pm US/Eastern
CBS 3, CW Philly, GPTMC Kick Off Summer Philly Fun
Campaign kicks off with "Backyard BBQ" in Center City June 24
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(Clockwise from back left) John Hitchcock, president and general manager of Philadelphia's KYW-TV (CBS) Channel 3 and WPSG-TV (CW) Channel 57; Doug Kammerer, CBS 3 meteorologist; David Wagaman, president, Capriccio at Café Cret; and Meryl Levitz, president
Joanne Calabria
Staying close to home this summer? There will be no shortage of ideas for fun things to do thanks to a new partnership between sister stations
CBS 3/The CW Philly 57 and the Greater Philadelphia Tourism Marketing Corporation. The stations and GPTMC are teaming up to promote the limitless options the Philadelphia area provides for summer tourists whether they live here or not.
Can't get to Paris? Visit one of the world's largest collections of Impressionist and post-Impressionist art outside of Paris at the Barnes Foundation Museum. Bored children around the house? Check out the new Please Touch Museum at Memorial Hall. Looking for a little nightlife? Try The Piazza on 2nd Street in Northern Liberties for a taste of Italy or people watch from a café table at Parc on Rittenhouse Square.
CBS 3 and The CW Philly will be providing these tips and more to ensure that your summer is eventful and still pocketbook friendly through its Summer Philly Fun (SPF) campaign. In addition to SPF spots running on the stations promoting things to do in the area, the stations will be highlighting some of the Philadelphia region's "hidden treasures" in vignettes airing throughout the summer and featuring suggested activities on their websites, cbs3.com and cwphilly.com. The vignettes will also air on GPTMC's website,
gophila.com.
The campaign kicks off with a "Backyard Barbeque" with Meteorologist Doug Kammerer this Wednesday, June 24 at Café Cret, 16th and Benjamin Franklin Parkway from 4 to 6:30 p.m. Famous Dave's Barbeque will be providing a tasty sampler of summer's favorite foods hot off the grill while Kammerer reports live on CBS 3's Eyewitness News.
"CBS 3 and The CW Philly are proud to showcase one of the best vacation cities in America all summer long," says President and General Manager Jon Hitchcock. "As a new resident, I'm excited about spending this summer enjoying all of the options a big city offers while showing my children all of the remarkable history right here in our back yard."
"Summer, Philly and Fun say it all," adds Meryl Levitz, President and CEO of GPTMC. "We are proud to be partnering again with CBS 3 and The CW Philly. The goal of SPF is to reach out to viewers in New Jersey, Delaware and Pennsylvania to showcase all that Philadelphia and The Countryside® offers tourists and residents, daytime and nighttime, all summer long. A core component of the SPF campaign is encouraging residents and their visiting relatives to sleep over in a hotel for a few nights because there is so much to see and to do. This is the perfect summer to be a tourist in your own hometown."
CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation. The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region's vitality.
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