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Book Publishers Announce Mobile Phone Plans

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Dec 8, 2008 12:35 pm US/Eastern

Book Publishers Announce Mobile Phone Plans

NEW YORK (AP) ― Two major book publishers announced mobile phone initiatives Monday as a worried industry increasingly banks on a digital future.

Penguin Group (USA) has started Penguin 2.0, which includes Penguin Personalized, a way for customers to add personal dedication pages to digital books, and Penguin Mobile, which enables readers to receive text on Apple Inc.'s iPhones and other mobile devices.

Also Monday, the Random House Publishing Group said it would make some books available for free on the iPhone, including works by Alan Furst and Arthur Phillips. The text can be downloaded through Lexcycle's Stanza reader

Other publishers with mobile phone programs include HarperCollins, Houghton Mifflin Harcourt and Simon & Schuster.

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