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Drink It Up: Profits High For Local Brewers

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Jul 17, 2008 5:00 pm US/Eastern

Drink It Up: Profits High For Local Brewers

Reporting
Nicole Brewer
PHILADELPHIA (CBS 3) ― With rising fuel costs, soaring inflation and a turbulent economy, many consumers and companies face economic hardship.

In the multi-billion dollar global brewing industry, large companies face buyouts, while Philadelphia craft brewers say they're doing better than expected.

"I can't really make it fast enough for how people are buying it ... and that's a good problem," said head Brewer Josh Ervine of Philadelphia Brewing Company or PBC.

The newly branded company attributes its success to direct distribution along with the growing trend to buy local.

"With the conglomeration of big companies like the recent purchase of Anheuser-Busch by InBev, people who live in the cities are thinking about where they're spending their money," explained PBC's President Bill Barton.

Barton adds that taste is also a big part of the equation insisting that his brews have more intense flavors than mass-produced labels.

Currently, PBC produces 4 signature brews: Newbold IPA, RowHouse Red, Walt Wit and its most popular, Kenzinger. In a year, the company produces 10,000 barrels double the amount from 2005.

"Things have come full circle in the brewing industry. People used to buy beer from local breweries, local breweries used to distribute to local taverns and restaurants," said Barton.

And now, PBC along with other Delaware Valley brewers hope to continue that trend by creating quality local ale in the city where America's first lager was born.

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