Overview
CBS 3 is part of the CBS Television Stations Group, which reaches 35% of the U.S. TV households with stations in 8 of the top 10 markets. Our stations deliver advertisers' messages to more than 38 million homes. The "CBS is Always On" initiative extends CBS 3's local market reach beyond TV to broadband Web and wireless content distribution 24/7.
CBS 3’s goal is to be Philadelphia, PA’s online portal and play an important part of users’ daily lives with news, weather, traffic and must-know community information through the unique integration of both local TV and the Web.
This unprecedented commitment at CBS 3 reinforces our position as Philadelphia, PA’s indispensable source for easily accessible on-demand news & information.
For information on national advertising opportunities, click
here.
Contact Us
CBS Television Stations Digital Media Group provides a dedicated multimedia sales support team which profiles markets and monitors campaigns in order to insure the effectiveness of every sponsor's advertising campaign. Please contact Tony Lagravenis at
lagravenis@cbs3.com or 215-977-5855 to learn more about available local advertising and sponsorship opportunities. Please contact Bruce Peltzer at
bruce.peltzer@wpsg.com or 215-977-5741 if you’re interested in advertising on CBS 3 television.
For national opportunities, please send an email to
CBSTVDMG@cbs.com.
Ad Placements
CBS 3's "Always On" strategy empowers our audiences to watch, read and experience CBS 3 and CBS 3 sponsors' media however, whenever and wherever they want - maximizing message exposure, recognition and brand awareness. Specifically, we tap into people's lives in times and places previously out of reach for video-based message exposure.
Ad Specifications
Accepted Advertising Overview
• Traditional images: *.jpg or *.gif. See size and weight chart below for accepted standards.
• 3rd Party Tags: iFrame/Javascript (iLayer/Layer tags are not accepted due to cross-browser compatibility and stability issues)
• Rich Media: Many formats accepted, see guidelines for more information. All rich media technologies require prior approval and testing prior to implementation.
• No ad unit can prompt the download of a plug-in.
• Newsletter creative must be static image. Rich media, 3rd party tags and html are not accepted.
General Advertising Guidelines & Specifications
The following table is an overview of each placement and their corresponding specifications.
|
Ad Unit Name (IAB)
|
Size (pixels)
|
Max File Weight
|
Animation
|
|
Image
|
Flash
|
|
Leaderboard |
728 x 90 |
30K |
40K |
15 sec max; 3x looping |
|
Skyscraper |
160 x 600 |
30K |
40K |
15 sec max; 3x looping |
|
Messaging Unit |
300 x 250 |
30K |
40K |
15 sec max; 3x looping |
|
Home Page Side Bar |
300 x 40 |
15K |
n/a |
static only |
|
Section Sponsor Button |
330 x 25 |
15K |
n/a |
static only |
|
Homepage Center Bar |
355 x 40 |
15K |
n/a |
static only |
|
Sponsor Buttons
Video, Sports Module, Business Module and Article Tools
|
88 x 31 |
15K |
n/a |
static only |
|
Home Page Header Sponsor |
120 x 60 |
15K |
n/a |
static only |
|
Video Ads (Flash Streaming) |
:10 or :15 sec clickable video spot runs before video news clip.
|
|
NOTE: Client submits a 300x250. Video Player resizes to 300x225
|
HTML Specifications
• HTML code cannot exceed 10kb
• 3 images maximum, total file size of images cannot exceed 40kb
• Client-side image maps must be provided by the client
• Form tags in HTML code must use “get” in the method
• CGI scripts used in the HTML must be active at time of ad submission for testing or may subject to campaign launch delay
Macromedia Flash – Shockwave Flash Creative
• Our sites accept Flash versions 5 or higher
• Firefox compatibility is subject to testing
• 30kb download and up to 4 additional streams upon user click are permitted
• Frame rates may not exceed 18 fps or may cause unacceptable browser lag
• Backup .jpg or .gif images are required
• Use of Shared Objects is not permitted
• Accessing user’s microphones or webcam is not permitted
• Flash ads must be submitted as complete .swf files with a click-tag already in place. Ads will not be accepted in any other format. .fla’s are not accepted. No flash ads will be resized, changes must be done locally/designer-side
• Click-thru tag instructions for tracking click-thru URLs:
| Flash version 6+ (case sensitive): |
on (release) {
getURL (clickTag, "_blank");
}
|
The variable name must be spelled "clickTag" (case sensitive depending on flash version; no spaces). The click tag ‘button’ layer should remain the top layer on all flash files. It is not the responsibility of CBS if there is a delay caused by direct coding of URLs into .swf files that are served by CBS.
Rich Media Vendors
Rich Media vendors include EyeBlaster, Pointroll, DART Motif, Shoshkele and Klipmart. All rich media units require prior approval and testing (5 days from receipt of creative). Full page takeovers, interstitals and pop-ups are currently not acceptable. Flash video in-banner ads are only accepted for 160x600 or 728x90 positions as 300x250 positions are already served on pages with a Flash video player.
